• Choose A Great Domain Name

• Choose a Correct Extension: While choosing a domain name, always remember to select the correct extension, like .com, .net, or .org. I suggest going with the.com domain, as 37% of the website uses it. It is easiest to remember and will be your safest bet. If .com is already taken by someone else, you can proceed with.net or.org.
• Shorter is Stronger: The short domain is easy to remember, so never forget that short is better than long. Your domain name will be quick, easier to remember, and more attractive. Look for a term that lengthens from 6 to 14 characters. My website, siqbee.in, has only six characters.
• Should be Branded: Always remember your business and choose a name that explains it in words and sounds like a great brand. Go with a name that should be memorable, not stuffed with good keywords but unmemorable.
• Easy to Pronounce and Spell: Think of the top websites you know, like Flipkart, Google, Amazon, Yahoo, Facebook, eBay, etc. What comes to mind? Your clients should find it very easy to type without misspelling it and visiting someone else’s website.
• Never compromise while choosing a domain name; it is the first thing that makes an impression on the world about your business. Follow the tips, as that will also help you in the optimization process of your website.

• Call To Action (CTA) Is The Key

After domain, call-to-action is the critical element on your homepage. If your users find something interesting on your homepage, CTA will directly tell them what to do next. For example, if you have a visitor and they land on a blog or a particular page and there’s no call to action, they might leave without doing anything on the page.

A CTA will convert your visitor into your future customer and keep him engaged on the website.

Below are some examples of calls to action:

• Support our sponsor
• Buy now
• Add to wishlist
• Free Trial
• Contact Sales
• Read more articles
• Sign-up for our newsletter
• Add to cart
• Checkout
• Get started

Never forget a call to action. It’s the Google map of your website. Your customers will also become your visitors with a good CTA.

• Quality And Unique Content

Let’s get to the most critical component of our website, i.e., content.

We live in the DIY world, and small business owners publish a new website in minutes, but no one focuses on content. Beauty is always attractive; you need to study the needs of your clients, what they need, and keep your website up-to-date.

If we are getting an audience and visitors on a website, keep in mind that they have some goals and intentions. The prettiness of your website will not help convert visitors into customers, but quality and fresh content will.

The builders will not provide the content that website developers will give you on the website. It will make your customers return to the website. Content quality plays an excellent role in your website’s search engine success and ranking among your competitors.

• Responsive Design

Many of you might be thinking about what responsive design is while making a website. As you have started a business and want a great website to keep growing, you should consider all the elements necessary to make the website suitable for your visitors. The responsive design makes your users feel comfortable on every platform, screen size, and platform. In short, it is a feature of your website’s development and design that structures the website according to your user’s behavior.

Every new user wants a perfect website version for their devices in this new world. So, the website should be compatible with every device—one design for Netbook, one for iPad, Kindle, iPhone, one for Desktop, etc. The list will go on increasing, and the madness won’t stop.

If you are the one who is not paying attention to this essential element of your website, you’ll lose some customers using a particular device and might also gain from a responsive device. Wait, why are you even thinking of it as a problem? I, as a developer, will help you. Reach me at +919420095675; you can even leave a text on WhatsApp.

• Easy To Navigate

Easy to navigate a website is very helpful to make your visitors jump from one page to another without any stress. With this line, you might have understood the importance of easy navigation. Let’s study some of the statistics. Studies have shown that 94% of customers want a super easy website to navigate.

In Clutch’s report about the importance of navigation, Kelsey McKeon says, “Easy navigation features should be companies’ top priority when creating a new design. By adding simple, responsive navigation toolbars and menus, companies can create an intuitive user experience. Businesses should also incorporate a blend of current trends and timeless design elements for an evergreen design that people will still find modern.”

Before designing your website, you should know the essential features that users will first find after reaching your website, and you need to give that option on a particular page. If your visitors cannot find the opportunity they are looking for, it will be a significant failure for you. Thus, you can experience a rise in bounce rates on your website and lower conversions.

Never compromise on any element of your website, as your physical workplace makes your virtual workplace great.

• Search Engine Optimization

Let’s jump to the next critical point, search engine optimization (SEO). You might have heard of SEO if you know about digital marketing. But what does this complicated term mean, or does it even really matter to your business?

It can be said that SEO builds trust between you and your customers. User experience and SEO work together on your website, and this is how you build confidence in your brand organically. When your customers visit your website and are satisfied with your user experience (UX), you get more clicks, and thus, sales increase. Everything happens organically. If the SEO is perfect for your website, you can watch it in the top 10 spots.

Good UX makes users happy, but SEO brings them to the website. If you are happy to pay for ads, SEO is the key in that case. This might be a slow process compared to paid advertisements on Google or other third-party ads. In short, you will increase your reach through digital marketing and reach your goal organically.

Be a trusted source for your customers that they can easily rely on.

• Fast And Secure Hosting

In these days of the Internet, you should have an excellent foundation for your small business to grow way more from where it started. The website begins with a great brand domain name combined with the best hosting service. If you have a website suffering from a high-speed index that loads in half a minute, congratulations! You lose 90% of customers. Web hosting determines the speed and many other things about a website.

Let me tell you the key advantages for your business if you are focusing on your web hosting provider:

• Hosting affects your ranking in search engines and the SEO process. Good web hosting will help your website from the backend with its servers to make your website trustworthy in the presence of your visitors.
• Support is an essential part of a provider; if anything goes wrong with your website, a good service provider will fix it instantly and make your site live in no time.
• Before selecting a hosting provider, check whether it’s secure and has enabled HTTPS.
• You need to look at all the reviews the hosting has to check if it goes down anytime to keep your website online every time.
• The hosting should be such that it never makes your website slow.

• Positive Testimonials

Customer testimonials are essential to building a website and gaining the trust of your customers. One study mentioned that testimonials would generate about sixty-two percent more revenue, and about 92 percent of customers mentioned reading testimonials before making a purchase. The more positive reviews and testimonials you have, the more likely you are to gain trust and give more professionalism to your business.

Anyone who loves or enjoys your service should be encouraged to leave a positive review that you can add to your testimonials. Customers trust each other more than a business, so testimonials affect converting visitors.

These happy customers will create more purchases, creating more satisfied customers.

• Verdict